Eugene Volokh dispenses some advice, worth, as he says, at least what you paid for it, on how to promote one’s blog. It’s sound and well-considered, like nearly everything he writes, but to my mind (and God knows I’m not exactly an authority on this topic) he omits one important thing, maybe the most important thing. Comment on other people’s blogs. Leave comments on their blogs and write responses on your own. Some say you ought to notify bloggers when you reply to them, but I don’t think that’s necessary. Like every other blogger I comb through my reefer logs, and if you write something about me rest assured that I will find it. This is Dale Carnegie 101. People will show interest in what you say if you show interest in what they say.
When the chips are really down, do what I do: comment on Steven Den Beste. He is immensely fair-minded, everybody reads him, and if you say something reasonably intelligent about one of his posts he will find it and link it. It’s the one sure solution when you’re hurting for traffic.
(Update: Floyd McWilliams says pretty much the same thing, but nearly an hour later. You gotta get up pretty early in the morning to stay ahead of me, like before noon.)