It might be wise for companies to consult a historian before naming new products. (Not to mention a linguist: remember how big the Chevy “Nova” went over in Mexico?) Calling a sneaker Zyklon really isn’t too bright. Nonetheless the Jewish organizations, predictably aghast, could put a sock in it once in a while. Or maybe they really believe that Umbro intended to cash in on gas-chamber chic.
Update: I am informed in the comments that I have fallen victim to an urban legend about the Chevy Nova. My thanks to my alert readers. It won’t happen again. Until it does.