It might be wise for companies to consult a historian before naming new products. (Not to mention a linguist: remember how big the Chevy “Nova” went over in Mexico?) Calling a sneaker Zyklon really isn’t too bright. Nonetheless the Jewish organizations, predictably aghast, could put a sock in it once in a while. Or maybe they really believe that Umbro intended to cash in on gas-chamber chic.

Update: I am informed in the comments that I have fallen victim to an urban legend about the Chevy Nova. My thanks to my alert readers. It won’t happen again. Until it does.

Aaron Haspel | Posted August 30, 2002 @ 12:24 PM | General

2 Responses to “Zyklon C-”

  1. 1 1. Henry

    Please check the following URL for the
    real lowdown on the Chevy Nova in Mexico tale

    http://www.snopes.com/business/misxlate/nova.htm


  2. 2 2. Aaron Haspel

    Thanks. I’ve posted the link out front because I like all of my humiliations to be as public as possible.


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