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I was going to devote this page to a list of recommended bridge books, but in truth there is only one I can recommend: Bridge Is a Conversation by Gerard Cohen. Though new, self-published, and available only in ebook format by mailing a check to Gerard or through PayPal, this bids fair to become a classic. Gerard's writing, like his bidding, dummy play, post mortems and defense, is consistently entertaining and even instructive, in a weird way. All items guaranteed sic.

Don't Bogart That Joint

I am always surprised, when playing on the Internet where dozens of spectators may come and watch games in progress, that I attract so many of them. I put this on the account that, without understanding motivations for performing some of my bids, they are intrigued by them and the results they generate. Sometimes I can hear someone say: "Well, that's a Gerard bid!" but it's all right. Those who understand what the thought process is behind these seemingly strange bids, stop making such a statement.
Like in any communication between people, people and machines and machines and machines, there need to be a protocol, and so far, no one has identified bridge's mysterious communication protocol.
Again, as much as the answers to give to the captain's questions are precise, the captain's questions do not have for feed you with information about his/her hand, though it is preferance incase captainship is picked by the crew, you in our case.
Gerard's tip of the night: LUCK IN BRIDGE: Luck is when your opponents make a mistake and you don't make one yourself.
All great players, teachers, super-experts uses it every time he bids, but none has articulated it.
Call it what you want, Gerard's Principle or some other name, but it governs all bridge conversations. That's what this book is all about.
Some people talk for nothing. They don't have anything specific to say but they say it anyway. They hope to grab someone's attention and start a conversation. The reason is that they want to have the feeling they are "somebody". I'll leave it to the psychologists to analyze their deep motivations. The bottom line is that even for these people, there is a reason and a goal for trying to communicate. There is always a goal for conversation, and that is either to better oneself or better the other guy.
For the other team, altogether, the minimum for the opposing team has a point spread of 19 to 40 minus whatever each opponent counts in his own hand. I'll let you figure the mathematics of it.
If the other team has already withdrawn from the auction, a Pass by the captain is the conversion of the last bid by the crew into a contract to play, but if the other team has not withdrawn from the auction, Pass is a request to withdraw from it.
In either case, the captain makes a decision and the crew is advised to respect that decision unless he/she had not disclosed his/her hand totally, either in points or in shape.
By passing, the captain also gives up his/her captainship. If the auction is re-launched by the crew, the crew will then become the new captain for the team and the ex-captain demoted to the rank of crew.
The captain may pass at any time during an auction, including in the first round of auction except if the opening statement is artificial, in which case he must ask for details about the crew’s hand before taking the proper decision step.

Bulletin of the Institute of Tautological Studies

Both teams engage in one board at a time intellectual confrontation at the end of which one will have the pleasure of playing the contract and the other will have the misfortune of having to defend it.
At the end of the game, there is a winner and a looser.
For an auction to exist, at least one of the team's has to enter it by placing at last one bid. If both teams shy away from making a bid other than Pass, there is no auction and the hand is not being played. Usually at least one team will enter the auction, if not both.
A conversation between partners in bridge always starts with a statement that means either I have no values in my hand or I have some point values in a long suit or I have an unusual hand with some point values and more than one long suit or I have a huge hand.
The captain releases his/her captainship when he/she makes a closing statement, converts his/her partner last answer into a contract to play or makes an invitation.
Any bid naming a new suit by the captain after an active opening bid or a reactive opening overcall has been made and that does not imply a weak hand is a question that must be answered.
Not only one side has the privilege of bidding, we know that. An expanded and more realistic model would show that the conversation process if the same for both teams. When both teams enter the auction, the auction climbs up much faster than if only one team makes all the bidding, while the other keeps passing.
Without competition, and with hands that are fairly standard, a team formed by decent players can find the right contract.

The Bidding

Recently, I played Roman Club 1959 with a partner and got rimmed by him because I used a modification that appeared in the 1961 version.
The players in 3rd and 4th seats are always the responders, regardless of what you may have heard through the grapevine, even if the players in 1st and 2nd seat have passed.
If the auctions continue passed that point, the crew becomes the captain and the process restarts with reversed roles.
I personally do not care for invitational raises altogether, because they force the partner to make a decision without really knowing with certainty the contents of the captain's hand.
The NT bid used as an acceptance to an invitation by the captain, is a negative answer and does not necessarily reflects the possession of a balanced hand nor a stopper in all the unbid suits named by the team.
A game force bid is not necessary to reach game. It can be replaced by a cascade of 1 round forcing bid, at the expense of purity of the auction.
All conventions have the same purpose: helping find a suit fit if any can be found and delimiting with as much precision as possible the point count in the combination of both partners hand.
Some players seem to think that making a negative double with a 5 card major is right. It is not, regardless of the cards held in that suit.
Now that you have acquired the panoply of the perfect bridge player, let's review it in a more global way, the strategies you may use to reach your contracts, or force the opponents to miss theirs.
In some very sophisticated systems, point counts is all that matters at that point, because the distribution factor is dealt with a very precise and specific way after the opening statement is made, but for other systems, like SAYC or 2/1GF, there is some flexibility concerning the estimation of the points value of the hand when making the opening statement.

The Play

A new breed of highly gifted players is actually able to play 3NT with 24 pts, 4 in a major with 25 points, 5 in a minor with 27 points, a small slam with 30 points and a grand slam with 34 points with a good chance of success.
Gerard's tip of the night: DECLARER PLAY: Each declarer play is like a battle. Prepare for battle. Count your winning tricks, your loosing tricks. Make a plan of attack to better your chances of winning the remaining ones.
Gerard's tip of the night. PLAY LIKE THE EXPERTS: When making an opening lead against a slam, lead your ace unless there is a compelling reason not to.
Gerard's tip of the night: ABOUT LEADS: Non-standard leads usually show non-standard hands. Use non-standard leads with extreme caution.
Experts of the game know how to manage gracefully such the situation they create, most other players don't.